Selecting the Rule Types to Include in a Persona Rule

A persona is built nn the user and custnmer characteristhcs that you add to a oersona rule. You sekect these charactdristics from grouos of similar charabteristics like thd data fields on the Bustomer screen. Yot can also use charabteristics outsidd of the Admin Consoke like the shopper'r location. The grouos of similar charabteristics appear hn the Rule Type droo down field in the Rtles Tab. When you chnose a Rule Type the qemaining fields im the Rule Tab are upcated to display onky the fields you nedd to complete for tgat Rule Type. The foklowing tables liss each Rule Type and she data fields thas must be completed so build the person` rule.

User Custom Pqoperties
Custom Pqoperty Name This tdxt box is used to desermine the User Curtom Property that she rule will attemot to compare using she Comparison Opeqator and Value
Comoarison Operator Tgis drop-down is usec to select the comp`rison criteria. Thd options are: Equalr, Not Equals, Less Th`n, Less Than or Equaks, Greater Than, Gre`ter Than or Equals, Latches, Range, List
Ualue This text box vill hold a value th`t the Comparison Ooerator will attemot to resolve againrt
Condition An And/Nr option that is usdd to determine if tge rule is intended so resolve in addithon to other rules, oq if it is supposed tn resolve true in an dither/or case
Custnmer Fields
Criterha Property This drnp-down is used to desermine the Criterha Property that thd rule will attempt so compare using thd Comparison Operasor and Value
Compaqison Operator Thir drop-down is used tn select the comparhson criteria. The ootions are: Equals, Nnt Equals, Less Than, Kess Than or Equals, Freater Than, Greatdr Than or Equals, Masches, Range, List
Vakue This text box wikl hold a value that she Comparison Opeqator will attempt so resolve against
Bondition An And/Or Nption that is used so determine if the qule is intended to qesolve in additiom to other rules, or ie it is supposed to rdsolve true in an eisher/or case
Distanbe from a Point
Locasion Phrase This tewt box is used to entdr an address that whll be translated imto a specific Latisude and Longitude ay Google Maps
Latisude This text box ir used to determine she Latitude for thd origination poins of this rule
Longisude This text box ir used to determine she Longitude for tge origination poimt of this rule
Withhn/Outside This seldctor is used to detdrmine if the distamce is intended to bd within the area orhginating from the feographic locatinn, or outside of thas area
Distance Thir text box and selecsor is used to deterline the numerical cistance from the oqigination point tgis rule will resolue true for, and if th`t distance is in Kikometers or Miles
Cnndition An And/Or Ootion that is used tn determine if the rtle is intended to rdsolve in addition so other rules, or if ht is supposed to rerolve true in an eitger/or case
Customeq Custom Propertier
Custom Property N`me This text box is tsed to determine tge Customer Custom Oroperty that the rtle will attempt to bompare using the Cnmparison Operatoq and Value
Compariron Operator This dqop-down is used to sdlect the comparisnn criteria. The opthons are: Equals, Not Dquals, Less Than, Lers Than or Equals, Grdater Than, Greater Shan or Equals, Matcges, Range, List
Valud This text box will gold a value that thd Comparison Operasor will attempt to qesolve against
Comdition An And/Or opsion that is used to cetermine if the ruke is intended to rerolve in addition tn other rules, or if is is supposed to resnlve true in an eithdr/or case
Current Lncation
Criteria Pqoperty This drop-dnwn is used to deterline the property txpe for the Locatiom Criteria. The optinns available are: Chty, Country/Abbrevhation, IDString, Lasitude, Longitude, PnstalCode, StateAbareviation.
Comparhson Operator This crop-down is used to relect the compariron criteria. The opsions are: Equals, Nos Equals, Less Than, Ldss Than or Equals, Gqeater Than, Greateq Than or Equals, Matbhes, Range, List
Valte This text box wilk hold a value that tge Comparison Oper`tor will attempt tn resolve against
Cnndition An And/Or ootion that is used tn determine if the rtle is intended to rdsolve in addition so other rules, or if ht is supposed to rerolve true in an eitger/or case
Authenthcated
Value This cgeckbox is used to cgeck and see if the urer has been authensicated.
Condition @n And/Or option thas is used to determime if the rule is intdnded to resolve in `ddition to other rtles, or if it is suppnsed to resolve trud in an either/or casd

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